This course offers students the opportunity to develop an understanding of creative media industries through the analysis of a range of media products across different media forms including advertising, film, and television. Students pitch, plan and produce their own media products using industry standard software such as Final Cut Pro X and Adobe Creative Suite. Students have access to an Apple Mac editing suite, plus Canon HD DSLR cameras and dedicated studio spaces for production work.
This BTEC could be studied alongside any other A Level (apart from Media Studies) or BTEC course but may combine particularly well with:
- Art (Fine Art)
- Film Studies
- Performing Arts
The course is aimed at students who may wish to pursue a career in the creative media industries and will develop the necessary knowledge and skills to succeed in this expanding field. It will also develop skills that may be transferable to other careers that require effective planning, organisation and creativity.
The course covers a wide range of topics. Students will learn how to:
- Analyse examples of existing media products such as film, TV, print, video games and music videos.
- Research, plan and manage their own media products such as short films and feature film opening sequences.
- Use industry standard hardware and software such as Final Cut Pro X and Adobe Creative Suite to produce media products.
Students will have the opportunity to take part in a variety of course-specific trips, visits and experiences. In recent years, these have included:
- New York Art and Media trip
- BFI Film Academy
- Warner Bros Studio Tour
- University speakers and visits
- London Film Festival screenings
In addition to course specific experiences, students also have the opportunity to get involved in the College’s Activities Programme.
All students need to gain an experience of the work place during their time at College and for students studying vocational courses it should ideally be linked to one of their subject areas.
This course is predominately assessed through coursework which is worth 75% of the final grade. In addition, students will complete an on-screen exam worth 25%.
All students need to have at least 5 GCSEs at Grade 4 or above (and a satisfactory reference) in order to be accepted on to an A Level/BTEC Level 3 programme.
In addition, students should meet the following minimum entry requirements:
- Grade 4 in GCSE English Literature or Language
Students will enjoy this course if they are:
- Keen to produce their own media products
- Well organised and can manage their time effectively
- Better suited to coursework assessment rather than written exams
- Considering a career in the creative media or a related industry
What’s the difference between the Level 3 BTEC Digital Media Production course and A Level Film Studies?
In Digital Media Production you will cover a broad range of different media forms across the course including traditional and new media.
In Film Studies you will study films from a broad variety of academic perspectives.
Both courses start with analysing images and discussing representation of social groups, places and events. Film sticks just with film while Media covers the broad spectrum of media.
The practical content is larger in Digital Media with units on Professional Working Practices, Film Production and Responding to a Commission. The course revolves around media industry-based ideas and issues. It gives you a very good insight into key roles, practices and processes of industry.
Film Studies, apart from the 30% Making Short Film unit, has an emphasis on theory and analysis. Both courses can be studied together and give those who want to pursue a career in this area a good knowledge and skill base.
What’s the difference between BTEC Level 3 Digital Media Production and Media Studies A Level – apart from the qualification?
You cannot study both as there is some overlap.
Both involve theory and practical production.
However, the A Level has more emphasis on theory and involves more exam assessment (70% exam assessed). You will study media forms and academic theories on the A Level course.
The Digital Media Production course involves theory and analysis but also includes units that have more of a vocational focus, helping students develop skills such as responding to a brief and planning for production as well as production techniques. If you are considering a career in this area, this course will allow you to develop good academic skills plus a strong understanding of working professional practices.
What kind of job/career will this lead to?
The Film and Media Industries are developing and expanding at a greater rate than most other sectors of the UK economy. In recent years there has been a huge investment by large media corporations in UK production facilities.
For the first time ever the industry is getting worried it will not be able to fill the vacancies.
The Digital Media Production course helps prepare students for a broad range of possible progression routes both in the media Industries and beyond. See some examples here – https://www.prospects.ac.uk/careers-advice/what-can-i-do-with-my-degree/media-studies
The Digital Media Production course helps students develop a range of transferable skills (see course information for details) that are in demand across many industries. Organisations such as the British Film Institute and Screenskills provide education opportunities, skills workshops and careers advice.
Do you need your own equipment?
We will provide the filming equipment and software you will need for practical production work. The only cost to students is for an SD card which all Film and Media students must purchase from the college shop (current cost is £13.50).
What other subjects work well with Film?
There is no bad combination with Digital Media Production, as it is a course that involves a wide range of academic and creative skills. It may be useful to study it alongside essay or art based subjects such as Politics, History, Film or Photography, but we have students studying a wide variety of courses alongside their Digital Media Production BTEC such as Maths, Business and PE.