My name is Kristina Sinclair and I’m the course leader for Graphics A Level. I’m looking forward to welcoming you to the Art & Design Department in person at the beginning of the academic year, but in the meantime I’d like you to complete a series of tasks and activities in preparation for the course.
These tasks have all been designed for you to complete independently from home over the coming weeks and months. When we start the course in September, there’ll be the chance to share your work with other Graphics students and discuss what you’ve learnt.
All the tasks should be completed by Choices Day on 25 August. Please take your time over them and enjoy working through them.
The tasks will be released here in three phases:
Explore your Subject – 4 May
The Graphic Design Department is a warm
and welcoming place to be. We’ve created a department that will introduce you
to new and exciting design skills as well as allowing room to develop your
existing creative attributes. We encourage creatively, individualism and room
to develop innovative design concepts. We hope you get a flavour of this
through this first set of activities.
Introducing Graphic Design
Graphic Designer Paul Rand said:
“Design is the method of putting form
and content together. Design, just as art, has multiple definitions; there is
no single definition. Design can be art. Design can be aesthetics. Design is so
simple, that’s why it is so complicated.”
Graphic Design is a creative process
most often involving a client and a designer and usually completed in
conjunction with producers of form (i.e. printers, sign-makers, etc.)
undertaken in order to convey a specific message (or messages) to a targeted
audience. The term ‘graphic design’ can also refer to a number of artistic and
professional disciplines that focus on visual communication and presentation.
Typography is the art and technique of
arranging type in order to make language visible. The arrangement of type
involves the selection of typefaces, point size, line length, leading (line
spacing), adjusting the spaces between groups of letters (tracking) and
adjusting the space between pairs of letters (kerning).
Typography is all around us, but each
version tells a different important message. We can see type used in everything
from street signs, magazines, posters and clothes to packaging and tickets.
Task 2: Collect a diverse range of examples of creative typography used in media such magazines and posters or online digital media. Focus on use of colour and composition.
Task 3: Now evaluate how they use design, colour and style to communicate a message. How effective are they in doing this?
Here are some examples we found:
Please present your findings, giving
examples of what you think are successful uses of typography.
We’re looking forward to sharing
everyone’s ideas at the start of the course – and in the meantime, remember to
be alert to the many examples of typography around you.
You should complete this section of tasks by 1 June.
Get Going – 1 June
You should complete this section of tasks by 1 July.
Design inspiration is all around us
and can be found in the most unexpected places. Searching your environment can
make you look at everyday objects in a new and creative way.
TASK 1: Look
around your home and search for objects that could represent each letter of the
alphabet. Be creative and look for the unusual!
See if you can photograph each
‘letter’ to create an alphabet gallery as in the examples below:
TASK 2: Now select
one object and try to achieve each letter of the alphabet by manipulating the
object to different shapes and angles. (You may need to experiment with
different objects to find one that works – see the examples below for some
How successful were you? Which
letters proved most challenging?
If you can, please photograph what
you created – you’ll have the chance to share your ideas and find out what
other students did when we start the course.
We hope you enjoy creating letters
out of everyday objects!
Aim High – 1 July
From 1 July
Once you’ve taken part in the College’s first ever Virtual Introductory Day on 30 June, you will be asked to complete a more formal Aim High task (posted here) that it is mandatory for all new students to complete before Choices Day on 25 August.