My name is Barbara Moore and I’m Head of A Level Business. Business is a popular choice for many students and I’m looking forward to welcoming you to our thriving department in person at the beginning of the academic year.
Before you start the course, I’d like you to complete a series of tasks and activities over the coming months that will prepare you for A Level study and introduce you to some of the topics we’ll be covering. Please also keep following the news and read the business sections of newspapers, journals and other on-line resources.
The tasks will be released here, in three phases (see table below) and should be completed by Choices Day on 1 September 2021. Please throw yourself into them and above all enjoy them!
Please note, some Course Leaders (for example for Music) may release their tasks earlier, as they may form part of the College’s audition process. If this applies to you, you’ll be notified separately.
New Starters Course Tasks and Activities
To be completed by
Explore your Subject
Explore your Subject
Business is all around us and covers a wide variety of topics.
1. Keep up-to-date with current issues affecting Businesses.
Read the Business sections of one of the respected broadsheets. For example:
For example, you could read “Business Adventures” by John Brooks
9. Watch Business-related films:
For example, The Big Short – Examines the 2008 Credit Crunch and explains why it happened and whether the banks have learnt any lessons.
Exploring a range of sources and selecting information that is both valid and reliable to support your argument is a key skill, needed in Business. For both the A Level and BTEC Business courses contextualisation is really important – in other words, you need to be constantly on the look-out for real-life, practical examples, that you could use as case studies or make reference to.
Reliable sources can be found across a variety of mediums.
You should record your
findings either via a Word or PowerPoint document. If you don’t have access to
a computer, then please just record them with a pen and paper.
Cadbury regularly produces promotional campaigns for different markets and different target customers. Cadbury’s marketing team is very good at ‘hiding’ messages within their adverts. For each of the five links below, please answer the following questions:
What do you think the main message is?
What do you think is good about the
Cadbury Dairy Milk | ‘Donate your words’ | Manchester United
Using newspapers for research
Building on the research activities completed in the earlier tasks,
the next focus is to learn how to use newspaper articles as a research source. A
large number of stories are printed on a daily basis; some are new and some
focus on a recurring topic.
The purpose of research is to identify the key points in stories and then begin to assess the impact they have on different individuals and businesses. To be successful on the A Level Business course, you need to be able to then take this information and analyse the response made by businesses in different situations. Often there will be different approaches made by businesses, with different levels of success.
TASK 1: Select one of the newspapers listed in the ‘Explore your Subject’ section, access their Business news each day for a week, and choose one of the articles.
Each day for
seven days, produce a journal recording the stories, listing:
title of the article
main issues highlighted in the article
positive and/or negative impact on businesses
details on the likely response
At the end of the
week, review the various issues and approaches made
by the businesses mentioned. What similarities can you identify?
TASK 2: You
should try to get into the habit of checking the Business sections of
newspapers on a regular basis. Please aim to do this at least once a week over
the summer. Try reading the same story on different newspapers websites and
identify any differences in how it’s reported.